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University of Oregon faculty are thrilled that an 'insulting' multimillion...
The University of Oregon’s decision to cut back its multimillion-dollar branding campaign has many faculty at the institution cheering.The university has spent some $5 million in a campaign to rebrand...
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People are paying up to $29,000 to have a baby name consultant name their child
American baby names are getting increasingly unique. In 1950, just 5% of babies had names outside of the 1,000 most popular, according to Wait But Why. In 2012, that went up to 27%. But what should you...
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15 brands with fanatical followings
It's not easy to amass a cult following.But some brands have managed to cultivate tremendous loyalty from their customers.Bizarrely enough, others looking to emulate this sort of success look to actual...
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This CEO made millions by garnering a huge YouTube following — and now he...
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.In our world of constantly emerging...
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22 corporate logos that contain subliminal messages
Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost.Some companies give their logos barely-noticeable double...
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14 Virgin companies that even Richard Branson could not stop going bust
It's fair to say that Richard Branson has taken a scatter-gun approach to his professional life since he started his first business in 1966. The mogul has since launched more than 400 companies under...
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15 of your favorite brands are called entirely different things abroad
What's in a name? Apparently not much when it comes to your favorite brands. Companies in America often go by different names abroad. If you're looking for a Burger King in Australia for example,...
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The problems are piling up for the Rio Olympics
RIO DE JANEIRO — Rio Olympics organizers on Thursday put on a brave face as problems plaguing the first games in South America piled up, admitting preparations could have been better but sounding...
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This woman calls the shots on every name Google uses — except the one time...
Amanda Peterson's job is a combination of professional brainstorming, air-traffic control, and linguistic ballet. She's the Head of Naming at Google, which means that the appellation of every product...
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How Kleenex, Jacuzzi, and other big brands became generic names
If you happen to leave your Jacuzzi to get a Band-Aid and accidentally get hit with a Frisbee and step in some Super Glue, not only do you have terrible luck, but you also have come into contact with a...
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6 brand mascots that actually existed in real life
You probably recognize a lot of brands by their mascots.McDonald's has its clown Ronald, Wendy's has its pigtailed Wendy. The entire cereal industry has longstanding visibility in the American public...
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With its new hardware device, Lyft is ditching the mustache and growing up
It's time to shave the mustache.On Tuesday, Lyft is ditching its familiar pink mustache logo in favor of a more streamlined look. And the ride-hailing company is equipping its drivers with a sleek,...
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Too many people fall into the common career trap of getting good at the thing...
A recent episode of This American Life (#598: “My Undesirable Talent”) told the stories of people who had become really good at things they regretted.One of them was a guy named Zora, born to Ugandan...
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Starbucks' brand perception has plummeted since it announced plan to hire...
Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent...
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An artist redesigned junk food to appeal to hipsters — and the results are...
"All natural,""organic,""local,""handcrafted"— no doubt, the artisan food craze has gotten out of hand.At least, that's how writer and illustrator Dan Meth felt, which is why he decided to rebrand...
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How these 23 brands are using colors in their logos to influence their customers
Supposedly 80% of the information we receive from a logo comes from the colors contained within it. That's because different colors evoke different feelings and emotions.Companies will often go to...
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How Nike became one of the coolest and most valuable brands in the world
It's an indisputable fact that no brand has driven sneaker culture like Nike. It has connected running, hip hop, and streetwear, made athletes into legends, and helped change American attitudes on...
View ArticleScott Galloway on the biggest thing in tech in 2017: Amazon could eliminate...
Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2.Galloway appears on this week's episode of The Bottom Line with Henry...
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11 millionaire entrepreneurs share the best investment they ever made
Money, time, vision, sacrifice: Investment takes many forms for entrepreneurs. Here's how 11 millionaire (and billionaire) members of The Oracles did it right.SEE ALSO: 10 things I learned about rich...
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How the business of being a pop star has drastically changed, according to...
For a rising pop star, the money side of the music business has drastically changed in the last few years, according to Andrew Gertler, who manages teen singer-songwriter sensation Shawn Mendes and...
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