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Your online image is more important than ever — here are 5 ways it can make...
You're hardly the only person who's ever Google-stalked a crush or scoured a future employer's Facebook page. In fact, there's a really good chance that the person or the company has done exactly the...
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Music superstars like The Weeknd are using a classic tech startup strategy to...
Some of the world's top music artists are turning to a classic tech startup strategy to find success in the digital age: scale with a compelling free product, and then convert your most passionate...
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Arby's sent sandwiches and a puppy to its biggest troll, and it shows why its...
On January 14, 2015, a Twitter account named Nihilist Arby's was born, and it didn't take long for Arby's corporate office to notice.With a double beef and cheese as its avatar, the angst-ridden...
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Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's...
With a massive screen behind him displaying the text, "iPhone X"Tim Cook hopped on the stage at the Steve Jobs Theater during Apple's September 12 launch event and proclaimed, "This is the iPhone...
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Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and...
Lincoln, Ford's luxury brand, was on the chopping block after the financial crisis. But Ford decided to keep Lincoln alive and invest in a turnaround.That process is now well underway, as Lincoln has...
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Someone figured out why the KFC Twitter account follows just 11 people — it's...
The Twitter account of global fast-food giant KFC has more than 1.2 million followers, but it follows only five English women and six men in return. They’re all certified accounts.The women include...
View ArticleForget 'Make America Great Again' — Wharton professor says Trump has been...
On a very sunny day at the World Economic Forum in Davos, Business Insider's Sara Silverstein spoke with Wharton School marketing professor David Reibstein. Following is a transcript of the video.Sara...
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There's a reason Coca-Cola's branding is red — and it has to do with booze
The iconic red of Coca-Cola is easy to spot — but few people know why the colour was chosen.According to the company, the barrels of bottles were originally painted red so tax agents could distinguish...
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15 famous food brands that have different names around the world
You know that some of the words we use in America are translated differently in other countries — the word "hall" in America is sometimes called a "corridor" in England — but did you know that some of...
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Amazon has been quietly evolving Prime's look, and it signifies massive...
Amazon quietly updated the logos for all of its Prime services earlier this year, dropping the word Amazon.Prime is now a brand in its own right.It signifies Amazon is taking Prime beyond the...
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6 brand mascots that actually existed in real life
You probably recognize a lot of brands by their mascots.McDonald's has its clown Ronald, Wendy's has its pigtailed Wendy. The entire cereal industry has longstanding visibility in the American public...
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With its new hardware device, Lyft is ditching the mustache and growing up
It's time to shave the mustache.On Tuesday, Lyft is ditching its familiar pink mustache logo in favor of a more streamlined look. And the ride-hailing company is equipping its drivers with a sleek,...
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Too many people fall into the common career trap of getting good at the thing...
A recent episode of This American Life (#598: “My Undesirable Talent”) told the stories of people who had become really good at things they regretted.One of them was a guy named Zora, born to Ugandan...
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Starbucks' brand perception has plummeted since it announced plan to hire...
Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent...
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An artist redesigned junk food to appeal to hipsters — and the results are...
"All natural,""organic,""local,""handcrafted"— no doubt, the artisan food craze has gotten out of hand.At least, that's how writer and illustrator Dan Meth felt, which is why he decided to rebrand...
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How these 23 brands are using colors in their logos to influence their customers
Supposedly 80% of the information we receive from a logo comes from the colors contained within it. That's because different colors evoke different feelings and emotions.Companies will often go to...
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How Nike became one of the coolest and most valuable brands in the world
It's an indisputable fact that no brand has driven sneaker culture like Nike. It has connected running, hip hop, and streetwear, made athletes into legends, and helped change American attitudes on...
View ArticleScott Galloway on the biggest thing in tech in 2017: Amazon could eliminate...
Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2.Galloway appears on this week's episode of The Bottom Line with Henry...
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11 millionaire entrepreneurs share the best investment they ever made
Money, time, vision, sacrifice: Investment takes many forms for entrepreneurs. Here's how 11 millionaire (and billionaire) members of The Oracles did it right.SEE ALSO: 10 things I learned about rich...
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How the business of being a pop star has drastically changed, according to...
For a rising pop star, the money side of the music business has drastically changed in the last few years, according to Andrew Gertler, who manages teen singer-songwriter sensation Shawn Mendes and...
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