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Your online image is more important than ever — here are 5 ways it can make...
You're hardly the only person who's ever Google-stalked a crush or scoured a future employer's Facebook page. In fact, there's a really good chance that the person or the company has done exactly the...
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Music superstars like The Weeknd are using a classic tech startup strategy to...
Some of the world's top music artists are turning to a classic tech startup strategy to find success in the digital age: scale with a compelling free product, and then convert your most passionate...
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Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and...
Lincoln, Ford's luxury brand, was on the chopping block after the financial crisis. But Ford decided to keep Lincoln alive and invest in a turnaround.That process is now well underway, as Lincoln has...
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Someone figured out why the KFC Twitter account follows just 11 people — it's...
The Twitter account of global fast-food giant KFC has more than 1.2 million followers, but it follows only five English women and six men in return. They’re all certified accounts.The women include...
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Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's...
With a massive screen behind him displaying the text, "iPhone X"Tim Cook hopped on the stage at the Steve Jobs Theater during Apple's September 12 launch event and proclaimed, "This is the iPhone...
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Arby's sent sandwiches and a puppy to its biggest troll, and it shows why its...
This story was originally published on July 19, 2017.On January 14, 2015, a Twitter account named Nihilist Arby's was born, and it didn't take long for Arby's corporate office to notice.With a double...
View ArticleForget 'Make America Great Again' — Wharton professor says Trump has been...
On a very sunny day at the World Economic Forum in Davos, Business Insider's Sara Silverstein spoke with Wharton School marketing professor David Reibstein. Following is a transcript of the video.Sara...
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There's a reason Coca-Cola's branding is red — and it has to do with booze
The iconic red of Coca-Cola is easy to spot — but few people know why the colour was chosen.According to the company, the barrels of bottles were originally painted red so tax agents could distinguish...
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15 famous food brands that have different names around the world
You know that some of the words we use in America are translated differently in other countries — the word "hall" in America is sometimes called a "corridor" in England — but did you know that some of...
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Amazon has been quietly evolving Prime's look, and it signifies massive...
Amazon quietly updated the logos for all of its Prime services earlier this year, dropping the word Amazon.Prime is now a brand in its own right.It signifies Amazon is taking Prime beyond the...
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Two entrepreneurs who appeared on 'Shark Tank' scored $100,000, but a piece...
The entrepreneurs behind Kitchen Safe, a time-lock container, scored a $100,000 deal on a 2014 episode of "Shark Tank."But the more important takeaway for them was advice they received from guest Shark...
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I name brands and companies for a living — here's what it takes to succeed as...
Brand names for companies and products are sometimes developed by professional 'namers.'Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand...
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7 of the most controversial rebrands of the year
Sometimes, companies rebrand when they feel like they need a refresh.Often, these rebrands are successful.Other times, fans get really heated about the changes, like when Dunkin' Donuts dropped the...
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4 reasons big brands still matter to millennials
By Adam HanftIs this a nuclear winter for big brands? I’ve read the data from the doom-mongers, but they are way off in their mortality predictions. True, legacy brands are being squeezed by...
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The same thing I was bullied for in middle school became the foundation of my...
Laura Belgray is a copywriter who charges over $1,000 a hour.She's built her own successful business by being unabashedly herself — the same thing she was bullied for in middle school."In grade school,...
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7 food logos and mascots that didn't age well
Marketing hasn't always been spot-on when it comes to food branding, especially in today's changing social climate. Aunt Jemima, Uncle Ben, and Cream of Wheat have all received backlash for their usage...
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We asked a group of graphic-design experts to rate the 2020 presidential...
With each 2020 presidential candidate's campaign announcement comes a logo and accompanying branding for their campaign, including fundraising websites, advertising, and social-media posts.We asked...
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Why brands are turning away from big Instagram influencers to work with...
Brands are increasingly moving away from working with huge influencers to promote their products.Instead, they're choosing to collaborate with micro- or nano-influencers, who can have as few as 100...
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Burger King's CMO explains why the chain's uniforms look like its most famous...
Burger King's colorful striped uniforms are part of a branding overhaul launched in 2014 by CMO Fernando Machado.The idea for the Whopper-inspired branding came from a single "E" in the Whopper logo,...
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From the Amazon arrow to the Starbucks mermaid, here are the 15 most drastic...
Most logos change little by little, but some logos undergo huge transformations.There are logos that have been deliberately untouched, like Coca-Cola's.Then there are brands that have constantly...
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