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Walmart is under increasing pressure as it remains a major seller of...
The shootings in the past week have put the spotlight back on the gun-control debate and also on Walmart.Gun-control advocates and others called on the country's largest retailer to stop selling guns...
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For the first time in a decade, the latest version of Android isn't named...
For the first time in a decade, the next version of the widely used Android operating system won't have a dessert-themed name.Instead, the next version of Android — which has been codenamed "Android Q"...
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WeWork paid its own CEO $5.9 million to use the name 'We,' but now he's...
WeWork paid its own CEO, Adam Neumann, just shy of $6 million for use of the word "We."Neumann owned the trademark through a private company, which then sold the trademark use to WeWork.In WeWork's...
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I dropped out of a Ph.D. program 6 figures in debt, but I’m now a...
Amanda Frances is a self-made multimillionaire, digital course creator, writer, and podcaster.Five years ago, she left a Ph.D. program hundreds of thousands of dollars in debt. Now she's a...
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Facebook wants you to know it owns Instagram and WhatsApp, so it's changing...
As of Monday, Facebook has a new logo.Notably, the new logo won't replace the existing logo for the social-media service named Facebook — it's for the corporate parent of Instagram, WhatsApp, and...
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Brand management shouldn't be an afterthought. A Kellogg marketing professor...
Neal J. Roese is the John L. and Helen Kellogg professor of marketing and professor of psychology at Northwestern University.Roese said that entrepreneurs often set aside branding, but incorporating it...
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I'm a marketing expert with over 20 years of experience who partners with...
Lee Hartley Carter is the president of maslansky + partners, a language strategy firm. She has over 20 years of experience in marketing and strategic communications and manages a diverse range of...
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How to market effectively on smart speakers and what mistakes to avoid,...
As smart speakers have gained in popularity, brands have searched for ways to establish themselves using audio.But companies that make smart speakers have yet to truly open the platform up to...
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Want to make your brand psychologically capturing? Try using the power of...
Rituals are an overlooked trade secret to brand recognition.Successful rituals have three key components: They're repeated and comfortable, they're meaningful, and they're unifying.Brands like...
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Inside the surreal Twitter world of Steak-umm, a frozen-meat company that's...
Steak-umm, a Pennsylvania-based frozen-steak company, has received an outpouring of attention over its tweets highlighting coronavirus misinformation.The brand has always had a distinctive voice, honed...
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A step-by-step guide to writing a compelling and sensitive corporate response...
Companies and leaders of all kinds have been using their visibility to respond to the deaths of George Floyd and others and address the recent protests against police brutality.Business Insider spoke...
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5 steps to navigate brand messaging in a time of civil unrest so you don't...
As civil rights demonstrations echo across the US in response to the death of George Floyd, businesses may not know the right way to convey support for the black community. Rebranding expert Tiffany...
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14 racist brands, mascots, and logos that were considered just another part...
Quaker Oats announced on Wednesday that it will reimagine its Aunt Jemima brand of syrup and pancake mix.Aunt Jemima was fashioned after a "mammy" caricature, a racist depiction that portrays Black...
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Here's Paris Hilton's advice on defining your brand, making smart...
Paris Hilton shot to fame as a reality TV star — now, she has 19 product lines, including a perfume collection that has amassed sales of more than $2.5 billion. Recently, she's turned her attention to...
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How to avoid the critical mistakes made by Brooks Brothers and J. Crew — and...
The fashion world has witnessed a cascade of legacy-brand failures since the pandemic shocked the retail industry into disarray. Brands can look to companies like Brooks Brothers and J. Crew as...
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Brands that have thrived on TikTok explain how they'll market and work with...
President Trump made an executive order to ban short-form video platform TikTok as early as mid-September.Now brands that have just recently tapped into TikTok content will have to modify their...
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Stella Artois is getting into the 5-star virtual hotel business, offering...
Belgian beer brand Stella Artois has launched a new, celeb-curated virtual hotel experience that brings the comforts of a five-star hotel to a few lucky guests at home.Called Hotel Artois @ Home, the...
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Instagram's 'explore' page is the best way to grow your brand's audience....
Entrepreneur and community growth specialist, Eduardo Morales has close to 300,000 followers on his pottery Instagram account where he reposts artists' pieces for around $45 per post. Morales, who...
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How to land press coverage for your brand, according to 2 PR founders who...
Summary List Placement The pandemic has shown entrepreneurs that going digital is more important than ever. Whether it's by building your social media audience or creating an ecommerce site, business...
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4 secrets to thriving as an entrepreneur in uncertain times, from the...
Summary List PlacementNatasha Oakley didn't reach CEO status by playing it safe or thinking inside the box. She and Devin Brugman, her partner and fellow cofounder of Monday Swimwear, took out a...
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