Clik here to view.
7 key criteria that will help boost your TikTok videos to millions of viewers
Summary List Placement Though shrouded in recent controversy after President Donald Trump threatened to ban it, the short-form video platform TikTok has become one of the most powerful ways businesses...
View ArticleClik here to view.
How to write Instagram captions to generate sales, according to a marketer...
Summary List PlacementInstagram is one of the most powerful platforms to market your business, build a loyal customer base, and generate sales. To make the most impact, your posts need compelling...
View ArticleClik here to view.
Why building a personal brand is critical to developing customer loyalty
Summary List PlacementA personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business...
View ArticleClik here to view.
MASTERING THE 'GRAM: The ultimate guide to using Instagram to grow your brand...
Summary List PlacementInstagram is one of the most powerful platforms to market your business, build a loyal customer base, and generate sales. Shopping on Instagram is expected to generate $10 billion...
View ArticleClik here to view.
How to grow a successful startup from Katherine Power, the serial...
Summary List PlacementThere are challenges to starting a business that any entrepreneur might find intimidating. But for Katherine Power, challenges are what keep things interesting. "I enjoy...
View ArticleClik here to view.
The future of millennial-news network Cheddar post-Altice acquisition and...
Summary List PlacementHi! Welcome to the Insider Advertising daily for October 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your...
View ArticleClik here to view.
How to build a real-estate brand from Linda May, the Los Angeles agent with...
Summary List PlacementLinda May has been in real estate for 35 years, and she knows a thing or two about building a brand. A San Francisco native, she began her real estate journey in interior design,...
View ArticleClik here to view.
How brands should be marketing to the $143 billion Gen Z market if they want...
Summary List PlacementYounger generations tend to set trends and determine which brands are cool — and which are passé. Right now, companies are vying for Gen Z's attention, the age group of 8- to...
View ArticleClik here to view.
The millennial cofounders of a luxury accessories startup reveal the social...
Summary List PlacementOmar and Zane Sabré are the cofounders of luxury accessory brand Maison de Sabré, and have seemed to find a way to make their products stand out among the competition....
View ArticleClik here to view.
How to refresh your business' branding for a virtual world, according to a...
Summary List PlacementIf you've logged onto HR and payroll company Justworks lately you've probably noticed a change in the website's appearance. It's not too obvious, but feels crisper, like sipping a...
View ArticleClik here to view.
So you think AOC's $58 sweatshirt is too expensive? Here's how brands should...
Summary List PlacementIn the late 1990s and early 2000s, fast fashion disrupted the apparel industry as we knew it. People could suddenly buy trendy clothes they saw on the runways of Fashion Week for...
View ArticleClik here to view.
Travis Scott launches new tequila-inspired hard seltzer brand Cacti with...
Summary List PlacementIn 2020, Travis Scott launched a special-edition McDonalds meal and drew millions of viewers to a virtual Fortnite concert. The rapper announced his latest brand deal on Thursday...
View ArticleClik here to view.
'90s clothing brand Life Is Good had a record-breaking 2020. Here's how a new...
Summary List PlacementIf you watch a day-in-the-life video of a so-called VSCO girl on YouTube, she'll probably show you her morning beauty routine featuring the dewy glow and pastel shades of Glossier...
View ArticleClik here to view.
General Motors debuts new logo to show it means business when it comes to...
Summary List PlacementGeneral Motors unveiled a new logo on Friday as it transitions its century-old car business toward an electric future. The logo change — only the fifth update since GM was...
View ArticleClik here to view.
Robinhood is living through a branding nightmare. PR experts explain how the...
Summary List PlacementRobinhood spent years crafting a brand that promised to upend investing by making it easier for regular people to trade stocks.But after a sudden and controversial move to halt...
View ArticleClik here to view.
Burger King's nostalgic rebrand was a huge hit. 2 designers explain why it...
Summary List PlacementBurger King announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper. The new logo is a...
View ArticleClik here to view.
The cofounder of clothing brand Faherty says the company had its best year...
Summary List PlacementIn 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty. Alex credits one thing that helped keep his company afloat during this...
View ArticleClik here to view.
How to choose the right brand strategy for your early-stage startup,...
Summary List PlacementEvery startup needs a branding strategy. Your brand strategy gives you an outline and a plan to work through, making sure that your company hits all the goals along the way. But...
View ArticleClik here to view.
5 ways to make your marketing and branding more memorable
Summary List PlacementAs a business consultant, I often have to remind small-business owners that their marketing needs to be more interactive, versus the traditional "push" model, where you broadcast...
View ArticleClik here to view.
3 ways you may be hurting your small business brand and how to strengthen it...
Summary List PlacementMove fast, buy fast, sell fast, decide fast, talk fast, think fast — most of the entrepreneurs and CEOs I work with function in worlds where everything is moving at top velocity....
View Article