In 2020, Travis Scott launched a special-edition McDonalds meal and drew millions of viewers to a virtual Fortnite concert. The rapper announced his latest brand deal on Thursday with beer brewing giant Anheuser-Busch.
The joint venture is a new hard seltzer brand called Cacti that will hit shelves in spring 2021. The beverage was inspired by Scott's love of tequila and incorporates tequila's main ingredient, Mexican blue agave, according to a company press release.
"Cacti is something I'm really proud of and have put a ton of work into," Scott said in a statement. "Me and the team really went in, not only on getting the flavor right but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world."
Cacti will debut with three initial flavors — lime, pineapple, and strawberry — and a 7% ABV that's significantly higher than other hard seltzers on the market. White Claw is 3.7% ABV, while Bud Light Seltzer is 5%.
It will be brewed in Los Angeles and will be available in a 9-pack of slim 12-ounce cans, along with 16-ounce and 25-ounce singles.
Anheuser-Busch's parent company AB InBev is responsible for hundreds of big-name beer brands like Budweiser, Bud Light, Corona, and Stella Artois, and it's expanded into hard seltzer as the beverage has boomed in popularity in recent years. The Cacti brand joins other AB InBev seltzer offerings like Michelob Ultra seltzer, Bud Light Seltzer, and Bon & Viv, which launched as the first hard seltzer in 2013.
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