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The funny reason Under Armour decided to use the British spelling
Last year Under Armour passed Adidas as the second-most-popular athletic equipment and apparel company in the US, behind Nike.The relatively new company in the industry has a fascinating origin story,...
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The top 10 clothing companies in America
The apparel industry rakes in a massive amount of revenue each year.But as shopping malls struggle with a decline in foot traffic, many retailers have had to get creative to keep sales growing.Some...
View ArticleThe craziest things people will do for free stuff
Perhaps the biggest risk-taking generation yet, millennials will go to great lengths for freebies. And brands are catching on. We've pulled together some of the most outrageous marketing stunts geared...
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Why it doesn't matter if people think 'Alphabet' is a good brand name or not...
As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by discussing...
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12 huge brands that are called something completely different outside the US...
If you're craving some Lay's chips in London or a Burger King meal in Australia, you're in luck because those brands exist abroad.The only problem is that you might never be able to find them.Famous...
View ArticleSee if you can spot the subliminal messages hidden in these corporate logos
When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics.Over and over again, we see examples of corporate logos with...
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This tattooed retail savant is responsible for the success of Tory Burch —...
Tory Burch, Joe Fresh, Vera Wang — what do they have in common? That is, aside from being very successful brands.They've all been touched by the creative wand of Sara Rotman, a tattooed, polo-playing...
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SoulCycle and Harley Davidson will always have this in common
It's shortly after 9 a.m. on a Wednesday and a line has already formed on Wooster Street in New York's fashionable Soho neighborhood.The crowd is mostly women, many of them late for work, and they're...
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16 brands with fanatical followings
It's not easy to amass a cult following.But some brands have managed to cultivate tremendous loyalty from their customers.Bizarrely enough, others looking to emulate this sort of success look to actual...
View ArticleThis woman was a genius at stop-motion Vine videos, so she turned her hobby...
Meagan Cignoli is the wizard of short, branded videos. She started her career as a freelance photographer, and then switched to video. Her company, “Visual Country,” makes innovative short videos. They...
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Did you notice that these 20 companies changed their logos this year?
When executed well, a new logo can inject life into a company and drive a new wave of sales and brand loyalty.When executed poorly, a new logo can be the cringe-worthy mark of a brand's decline.There...
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How the 'Legend of Sleepy Hollow' saved a tiny industrial town in New York
When General Motors closed its Hudson River plant in New York in 1996 for cheaper property elsewhere, the Village of North Tarrytown lost more than 4,000 jobs and its main source of tax revenue.To...
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The CEO of Okta, a $1.2 billion startup, tells us about his growing-up moment
Last week, Todd McKinnon the co-founder CEO of Okta, stood on stage in front of 1,000 of his customers and did something he had been wanting to do for years: unveil a better website.When he began the...
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The 15 worst corporate logo fails
An organization's logo is the first thing a prospective customer sees.And when it's bad, it can scare people away for good.We've gathered some of the worst logo fails of all time. These unintentionally...
View ArticleThis 24-year-old dropped out of law school to become a Vine star
When Robby Ayala starting making Vines with his friends in law school, he had no idea that the 6-second videos would eventually bring him fame and fortune. At our IGNITION conference, Ayala talks about...
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The 10 best logo changes of 2015
A great logo change can breathe new life into an old brand.This year, several major companies changed their logos. To identify the best revamps, Business Insider looked through graphic-design publisher...
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The 9 worst logo changes of 2015
When changing an established corporate logo, there's a fine line between success and disaster.This year, several major companies changed their logos, and some simply fell flat.To identify the worst...
View ArticleThe best logo changes of 2015
This year, several leading brands changed their logos. We combed through UnderConsideration's Brand New graphic design and branding site to find our favorites.Produced by Jenner Deal. Original...
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Here's why Nike has defined 'cool' for 40 years
No brand has driven sneaker culture like Nike. It's connected running and hip hop and streetwear to one another, made super athletes seem a little more human, and helped change American perspectives on...
View ArticleWhy TV legend Al Roker is doubling down on live streaming
Al Roker is much more than an entertainer. He's CEO of Al Roker Entertainment, a global multimedia company that produces TV programs and digital content for the world's biggest brands. At our IGNITION...
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