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19 'Local And Natural' Brands That Are Owned By Giant Corporations
Burt's Bees is marketed as a homespun natural brand from Durham, N.C.Of course, the brand downplays that it was sold in 2007 for nearly $1 billion to mega-corporation Clorox.Brands like Burt's Bees...
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How Mazda Ruined The Miata By Making It Not A 'Chick Car'
The Mazda Miata is turning 25.The peppy little roadster first took to the road in 1989 and has been in uninterrupted production ever since. Mazda just pulled the cover off the latest version for the...
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'Shark Tank' Investor Daymond John Shares The Biggest Mistake A Brand Can Make
Today's top-selling brands have their mantras down cold. For Apple, it's "Think different." Nike has "Just Do It." And FUBU asserts "For Us By Us."Each iconic slogan is short, simple, and easy to...
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JOB OF THE WEEK: Brand Manager, Macy's
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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How Companies Get You To Break Your Habits And Try New Products
One problem marketers find difficult to overcome is how do you get buyers to choose your product when they are in the habit of buying other brands? Human habits are hard to break — especially if you...
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Why Abercrombie & Fitch Isn't 'Cool' Anymore
Recently, Abercrombie & Fitch (A&F) reported a precipitous drop in sales to $911.4 million.This is well below the $982.4 million analysts expected – causing its stock to fall 13...
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The World's Most Popular Gun Is Getting A Fashion Line
There are already upwards of 70 million AK-47s in circulation worldwide.But amid domestic unrest, global criticism of Moscow, and EU and US sanctions, the state-owned Russian company responsible for...
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18 Companies That Are Extremely Religious
Lots of companies have a deeply religious background, even if you don't realize it. Forever 21 and George Foreman Cooking are just the start. Read on to see other big companies that are extremely...
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The 7 Biggest Comeback Brands Of 2015
It has been a difficult year for a number of brands, ranging from newer companies like American Apparel to stalwarts like McDonald's.Fortunately for these companies, nothing is permanent. We spoke with...
View Article7 Subliminal Messages In Corporate Logos
When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics.Over and over again we see examples of corporate logos with...
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Science says people buy brands with names like theirs
There are 26 letters in the alphabet. Which two are your favorite?Most likely, you favor your initials due to a phenomenon called the "name letter effect." Coined by Belgian psychologist Jozef Nuttin...
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10 questions to ask when designing your company's logo
Great logos are recognizable in a blink. They also should make a lasting impression.Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company's iconic logos are unique,...
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Hillary Clinton's logo gets mixed reviews from design experts
While Hillary Clinton's presidential campaign did not come as a surprise to many, the design of her logo - a large, uppercase blue colored letter H, with a horizontal red arrow pointing to the right -...
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A town in Canada known as the 'Land of Rape and Honey' is rethinking its slogan
Tisdale, a town in Canada nicknamed the "Land of Rape and Honey" for nearly 60 years, is surveying residents about rebranding, the Star Phoenix reports. The town hasn't been advertising a high rate of...
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Nike is surprisingly terrible on social media
Sneakerheads have a love and hate relationship with Nike's social media accounts. With almost five million Twitter followers and nearly three times as many on the 'Gram, the brand has quite the grip on...
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Extraordinary design lessons from 4 companies that changed the world
Mankind has valued design for as long as we can remember. Just think about the Seven Wonders of the World or the creative genius of Michelangelo.Great form, which refuses to sacrifice great function,...
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There's a difference between internal and external customers —but both are...
The customer is always right.I started my company, Force12 Media, three years ago on a soggy Guinness-soaked napkin in a La Jolla, California, trying to invent my way out of an executive job with a...
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The 10 most valuable brands in the world (GOOG, AAPL, MSFT, IBM, V, T, VZC,...
Apple has overtaken Google this year to become the world's most valuable brand, according to WPP and Millward Brown's annual "Brand Z" rankings.Technology brands dominate the top 10, but there is also...
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Renting clothes is a thing now
NEW YORK (Reuters) - Allison Armour loves fashion, but doesn't need to keep it in her closet.The 24-year-old frequents privately-held chain Crossroads Trading Co, where she buys brand-name goods...
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The top 10 brands for LGBT Americans
The LGBT rights movement has made unprecedented ground in recent years. Using data from 1,400 brands, research firm YouGov BrandIndex analyzed which companies are best-perceived by LGBT Americans. Here...
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