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How To Start A Business In 10 Days
With an executive staffing venture about to open, a business loan from the in-laws gnawing at her conscience and a new baby to care for, Michelle Fish was already feeling the pressure. But what really...
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Why Every Professional Should Have A Website And How To Set One Up
When potential employers and clients are trying to learn about you, the first thing they'll do is Google your name.Instead of pulling up a random photo or mention, a personal website features...
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11 Major Rebranding Disasters And What You Can Learn From Them
Every company is defined by a few things: its name, logo, and brand identity. Successfully executing a change in any of those three areas can change the face of a company, whether freshening up the...
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3 Simple Ways To Reinvent Yourself At Work
We've all heard stories of the miserable banker who decided to start fresh by opening her own bakery or the sales rep who successfully moved over to the marketing department. But, since your previous...
View ArticleYou'll Hardly Recognize The Original Logos Of These Tech Companies
<div>Please enable Javascript to watch this video</div> It's hard to believe that some of the companies that design our mobile phones and tablets have been around for more...
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How A Logo's Color Manipulates Your Emotions
Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering...
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Expert Explains What Makes The Best Logos So Good
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious."A company's logo is its shorthand, a...
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How I Got 380,000 Twitter Followers Without Spending A Dime
As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news,...
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Guy Kawasaki: 'If You're Using Social Media Right, You Will Piss Some People...
Entrepreneur and popular author Guy Kawasaki is a master at drumming up interest, whether it's for a brand or himself.He was the chief evangelist at Apple in the late '90s, an advisor to Google's...
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This 7-Step Guide Will Help You Create An Authentic Personal Brand
Whether you like it or not, you have a personal brand.When you come in contact with people, they will “brand” or typecast you based on the image you project.Why? Human brains are wired to do this as a...
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10 Things That All The Best Brands Do
The concept of branding goes back to ancient times when people in positions of power, ownership, and commerce labeled their possessions, products, and documents to identify them and let others know...
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Expert Explains What Makes The Best Brand Names So Good
The best brand names become a part of consumers' vocabularies and synonymous with the items they represent, like Kleenex has with tissues."A name is a moniker that a company is going to wear probably...
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The 15 Worst Corporate Logo Fails Of All Time
Last month, Business Insider discussed the major corporate logo changes of 2014.But while these changes may not have been ideal, they don't come anywhere near the completely ridiculous fails companies...
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15 Racist Brand Mascots And Logos That Make The Redskins Look Progressive
On Wednesday, the U.S. Patent and Trademark Office canceled six trademarks belonging to the Washington Redskins after finding the name disparaged Native Americans.But while the Redskins ownership...
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For 1 Day, Mike's Hard Lemonade Is Changing Its Name To 'Paul's'
Meet Paul. Paul is Mike's Hard Lemonade's 1 millionth Facebook fan.To reward Paul for helping the beverage company reach 1 million likes, Mike's temporarily renamed itself after its newest Facebook...
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How A Blue-Footed Boobie Helped Create The Warby Parker Brand
When you open a case of Warby Parker glasses, there's a pop of bright blue. It's an allusion to a rare bird called the blue-footed boobie, explains co-CEO and cofounder Neil Blumenthal in his new...
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Ad Exec Explains How Brands Can Be 'Just Like People'
According to a creative executive at one of advertising's biggest agencies, the industry is moving toward a world where brands are becoming more like people.JWT North America chief creative officer...
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Can You Identify These 12 Brands By Their Trademarked Colors Alone?
Color can be one of the most important elements of branding.For instance, Ford's blue gives people a sense of comfort and stability, while Barbie's bright pink evokes femininity and warmth. As a...
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Don't Believe The Anti-Sunscreen Warning On Lululemon's Bag
Even if you're not accustomed to getting medical advice from shopping bags, you might be alarmed by a message that's been spotted on bags from yoga store Lululemon: "Sunscreen absorbed into the skin...
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The Internet Of Things Could Completely Change Marketing
If you ask 10 people the question, “What is the Internet of Things? ” you are likely to get at least 10 different answers — varying from blank stares to long-winded pontifications.To be useful, the...
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