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The Proper Way To Correct People Who Mispronounce Your Name
Few things are more frustrating than hearing your own name mispronounced.You want to correct the person. But you also don't want to offend or embarrass them — especially if that person is your...
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People Who Use Nicknames Earn Bigger Paychecks
Sam or Samantha? Bill or William? Should you opt for short and friendly, or formal and serious? Experts say that not only can you use a nickname at work, you should, since doing so could boost your...
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The New American Airlines Logo Is A Travesty
Last march, American Airlines unveiled its first major identity change in forty-plus years. The news broke as the carrier prepared to emerge from bankruptcy and prepared for its merger with US...
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Why Attractive CEOs Are Better For The Bottom Line
The trick to raising your company's stock price is simple: hire a hot CEO.That's not a joke. While it's previously been shown that better-looking CEOs earn bigger paychecks, these attractive execs also...
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The 15 Worst Corporate Logo Fails
A few weeks ago, Business Insider counted down the 10 worst logo changes of 2013.There was Yahoo's disappointingly minor change following a month's work of prospective new designs, and the bizarre,...
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Why Dumbing Down Your Message Isn't Dumb
Bono, the U2 frontman and uber-ambassador to Africa, once was asked how he manages to hold his own in conversations with economists and heads of state when discussing debt relief and financial plans...
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JOB OF THE WEEK: Director, Corporate Brand Marketing at Samsung
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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10 Vintage Cereal Boxes That Will Fill You With Nostalgia
After seeing a 4% decline in sales in its flagship U.S. breakfast unit, Kellogg CEO John Bryant said in a call with analysts earlier this month that the company is moving away from cereal toward other...
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The 100 Most Valuable Brands In The World
Brandirectory has released its list of the world's 500 most valuable brands, which is measured by estimating the future revenue attributable to a brand and determines the value a company would be...
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Chevy Has A Good Reason Not To Mention Price In Its New Commercials
Chevy has been cranking out commercials this month, none of which address a big question when it comes to buying a new car: the price.The brand's Super Bowl spot, "Romance,"features a bull looking for...
View ArticleHow Great Branding Can Make Your Business More Money
When I have the opportunity to talk with the marketing executives of most companies, they tell me how important branding is to their business. However, when I peel back the onion, I too often find that...
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Here's How Much Winning An Oscar Can Boost Actors' And Filmmakers' Earnings
As Hollywood approaches the home stretch of the awards season, with the Emmys, VMAs, Golden Globes, SAGs, Grammys, WGAs, and DGAs in the can, and the Oscars still to come, it is useful for...
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How Uniqlo — The Japanese Clothing Giant That May Buy J.Crew — Is Taking Over...
Japan's Fast Retailing is in talks to purchase J. Crew for as much as $5 billion, according to the Wall Street Journal. Fast Retailing is the parent company of Uniqlo, which has exploded in the past...
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The Weird Way Brands Are Winning People Over On Twitter
JCPenney, Denny’s, DiGiorno. The proof is in the pizza—Weird Twitter’s gone normal, and in a fittingly weird twist on the “if all your friends jumped off a bridge, would you?” hypothetical, it’s...
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This New Jersey Mom Is Instagram's Hottest Yoga Star
When Laura Kasperzak began an Instagram account to document her yoga practice, she had hoped to get 100 followers. Now, more than 600,000 people look for her daily updates, either photos or videos of...
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Here's What You're Doing Wrong On Social Media
There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to...
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5 Insane Taco Bell-Themed Products That Actually Exist
In the wake of the Breakfast Taco, some Taco Bell products have gone completely unnoticed.Taco Bell tweeted today that it had partnered with The Hundreds, a clothing line and online magazine that calls...
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How Free Pizza Helped Make Planet Fitness The Fastest-Growing Gym Franchise...
Once a month, national gym chain Planet Fitness has a free pizza night.So many members come in for these food-filled evenings that the health club franchise usually gives away 250,000 slices each time,...
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The Founders Of Big Gay Ice Cream Share The Secret To Their Success
Doug Quint and Bryan Petroff, the founders of popular food business Big Gay Ice Cream, discovered early on that the customers who connect with your vision from the outset can become an invaluable...
View Article7 Subliminal Messages In Corporate Logos
<div>Please enable Javascript to watch this video</div> When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable...
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