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Lots Of Huge Brands Are Giving Away Free Tattoos To Get Their Names Out There
The black trailer blended in perfectly among the food trucks on Austin's East 6th Street, but instead of hawking kimchi tacos to the masses gathered for 2013's SXSW interactive, film, and music...
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Why Kraft's Sexy Ad For Italian Dressing Totally Backfired
Kraft’s new ad for Zesty Italian salad dressing has caused quite a stir. It features a near-naked male model, named Anderson Davis, with a picnic tablecloth just covering his you know...
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The Most-Connected Person On LinkedIn Says He's Going To Take Over The World
Steven Burda is better at LinkedIn than anyone in the world.The 32-year-old Ukrainian-American is the most-connected and recommended on the professional network, boasting more than 50,000 direct...
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INSTANT MBA: Your Brand Needs To Be Constantly Evolving
Today's advice comes from Jon Steinberg, COO of BuzzFeed, via LinkedIn:"There is conventional wisdom that brands are something to be protected and that the safest thing to do with a brand is nothing....
View Article7 Keys To Creating A Killer Brand
What do Urban Outfitters, Oracle, The Home Depot, Warby Parker, Hulu, Apple and 1-800-Flowers share in common? Well, not much. Except that they’re all killer brands.My focus in life is...
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Google Crossed The Creepy Line, And It Owes Everyone An Apology
In response to a class action suit, Google lawyers argued in court that Gmail users, or anyone that sends emails to Gmail users, should not expect privacy. According to Consumer Watchdog, “Google is...
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This Logo Change Caused Tropicana Sales To Plunge
People rarely consciously look at logos. Their shopping habits were formed years ago, and don't change, especially for essentials. But when packaging suddenly changes in a big way, they definitely...
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Will The Microsoft-Nokia Deal Cause Both To Swim Or Drown Faster?
According to TechCrunch, when Steve Ballmer said he would step down as CEO, Microsoft stock went up $18 billion.When Microsoft said it was acquiring Nokia’s handset business along with other assets for...
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The Internet Hates Yahoo's New Logo
After spending a month teasing the Internet with possible redesigns, Yahoo unveiled its new logo at midnight and it is ... mostly the same. The letters are less jumbled, and Yahoo darkened its purple...
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What Nokia's Collapse Teaches Us About Brand Building
This week Nokia collapsed into the arms of Microsoft, selling its critical handset division to the software giant.Nokia’s decline was stunning. The stock traded at over $40 per share in 2007. It now...
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For National Cheeseburger Day, Find Out What Sets A Big Mac And A Whopper Apart
There's nothing mysterious about the world's two most famous burgers. But in honor of National Cheeseburger Day, we're taking a closer look at what sets Burger King's Whopper and McDonald's Big Mac...
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Why Burger King's 'Fries King' Rebrand Could Be A Total Waste Of Time
On Wednesday, Burger King announced on Facebook and Twitter that it is changing its name to Fries King in a "rebrand" that pretty much everyone knows is nothing more than a short-term marketing...
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The 15 Most Desirable Employers In The World
Having a strong "talent brand" makes it easier for companies to attract and retain the brightest minds in the industry.What companies do it the best? LinkedIn analyzed billions of interactions on its...
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Miley Cyrus And Justin Bieber Are Both Marketing Geniuses
Miley Cyrus and Justin Bieber were both “cute” teenage performers that appealed to a wide audience of tweens and their parents. Parents saw them as great role models for their kids since they both...
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What's In A Name? Successful Entrepreneurs Share Branding Secrets
Martha Stewart the brand is bigger than Martha Stewart the person. Her name evokes cooking, crafting, and home decorating, as well as TV shows, magazines, and houseware lines.Stewart is an inspiration...
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Military Family Furious About Removal Of 7,000-Pound SpongeBob Headstones
The recent removal of two 7,000 pound Spongebob Squarepants headstones from a cemetery has a family grief stricken.On Valentine's Day of this year, Kimberly Walker, a 28-year-old U.S. Army sergeant,...
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After Decades Of Shame, Oscar Meyer Is Bringing Bacon Fat Out Of The Closet
Bacon has reigned supreme over the cured meats this past decade. Oscar Meyer has taken notice, and now they are unashamedly marketing it in all its fatty, high-calorie glory.Adweek published an...
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13 Small 'Natural' Brands That Are Actually Owned By Giant Corporations
Burt's Bees is marketed as a homespun natural brand from Durham, N.C., and is proudly described as "Earth Friendly Natural Personal Care and Natural Skin Care for The Greater Good." Of course, the...
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11 Strange And Clever Works Of Brand Graffiti Using Famous Products
Canadian artist Dorota Pankowska loves Nutella. She also thought there wasn't enough street art in Brampton, Ont. And so began a brilliant recent series."The first thing I came up with was to maybe...
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How 15 Famous Companies Got Their Quirky Names
Ever wonder where Starbucks got its name? How about Google or Yahoo?It's not something we think about often, but the names of many major companies that now seem familiar are often made up, seemingly...
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