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How Much The World's Most Iconic Logos Cost Companies To Design Them
The price tag for some of the most iconic logos of all time vary drastically.While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a...
View ArticlePutting Brand Names On Stadiums Can Be Extremely Valuable
What’s in a name? Quite a lot if it is on a stadium or famous structure. Marketers know that putting a name on a venue (if there is no negative association with the place) can make billions of positive...
View ArticleRon Johnson's Attempt To Fix JCPenney's Brand Was Completely Backwards
It’s difficult to watch someone whose work you previously admired for revolutionizing both the technology and department store retail industries fail so dramatically.Yet fail is what Ron Johnson did...
View ArticleWhy Some Things Go Viral And Others Don't
Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not luck.Viral has been seen as marketing’s Holy Grail. From the Harlem Shake to the Rutgers...
View ArticleAttempts To Be Transparent Can Go Very Wrong
This week France provided a very important branding lesson: full disclosure is not the best way to build a strong brand.After a rather embarrassing political scandal, France’s top political leaders...
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How Clothing Chain Uniqlo Is Taking Over The World
Japanese clothing chain Uniqlo has become the envy of retailers worldwide.The company has exploded in the past decade, becoming Asia's biggest clothing retailer. And Uniqlo's leaders have ambitious...
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The 13 Most Drastic Big Brand Logo Changes Ever Seen
Most logo changes by big brands are subtle. Some, however, are so drastic that the new marques look like they have been created for completely different companies.Think Coca-Cola — since the 1880s, its...
View ArticleTeach Customers Why They Need A Product Before Trying To Sell It To Them
We all have someone in our lives who talks a lot without really saying anything.It may be your poodle-obsessed mother-in-law, the neighbor who loves to yap endlessly about fertilizer, or the co-worker...
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JetBlue Is Getting Shamed For Jumping On Jason Collins' Bandwagon
JetBlue is getting lambasted today for this Jason Collins-related tweet:Critics are saying that JetBlue is using a milestone for the gay rights movement as a marketing opportunity.JetBlue has supported...
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You Can't Find Online Brands In The Grocery Store
I went to the supermarket the other day. I walked up and down the aisles slowly. I noticed something. They have a lot of stuff.They have fresh stuff and canned stuff. They have packaged stuff and...
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JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer...
JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness...
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15 Corporate Logos That Contain Subliminal Messaging
Whether you realize it or not, a brand's logo speaks to its viewer on many levels.There's the initial recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced...
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Brands: Here's How Not To Be Totally Annoying On Mother's Day
We all have Moms, we (at least most of us) love them, and Mother’s Day is a great way to recognize and appreciate them for all the great things they do.But, if you are a brand and you spend time and...
View ArticleThe Best Way To Win Fans Is By Excluding Almost Everyone
Everyone thinks you have to move to the big music cities. But Mihkel Raud in Estonia sold thousands of albums, 100% independent, without leaving Estonia. Go to sabbatum.com to see how he created an...
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Half-Naked, All-American Models Won't Be Enough To Keep Abercrombie Afloat
Abercrombie & Fitch (A&F) has been in the news a lot lately.A seven-year old quote attributed to A&F CEO Michael Jeffries has sparked a media conflagration thanks to a YouTube video created...
View ArticleMost People Have No Idea What Brands P&G Owns
A.G. Lafley is back.Last week P&G’s board appointed Lafley CEO after Bob McDonald stepped down. This isn’t a new assignment for Lafley; he was CEO from 2000 to 2009.A look at P&G’s May, 2013...
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An Asian Startup May Have Cracked The Code On How To Make Money Off Of Chat
A leaked presentation to customers from Taiwanese messaging app developer Line reveals one of the ways the company is monetizing its service: by charging companies to let them directly message their...
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Here's How Apple Can Recover From All Of The Recent Brand Damage
Ever since Steve Jobs passed away, Apple has been hit by one wave of bad news after another.The International Trade Commission (ITC) just banned the sale of older iPhone and iPad models that run on the...
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18 Extremely Religious Big American Companies
Talking about religion and politics can be dangerous among friends. It's doubly so for businesses.That double-edged sword became crystal clear last year after Chick-Fil-A's COO made comments about the...
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Even Free Beer Can't Fix A Bad Company Culture
I think one of the fairly unscientific but still decent ways of maintaining a feel for an industry, location, or professional discipline is to keep and eye on posted job advertisement activity.Whether...
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