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3 Freelancing Mistakes That Prevent Growth In Your Career
Getting a steady stream of work is hard, especially when you’re just starting out. So you take every client you can and work day and night to keep the lights on.But there’s a problem.This behavior that...
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How The Kardashians Are Keeping Their Brand Alive After Almost Destroying It...
At his concert in Atlantic City on Sunday night, Kanye West told the crowd that his girlfriend, Kim Kardashian is pregnant with his baby.Is there any problem here?They are not married, and Kim is...
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COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars' (KO, PEP)
Coca-Cola and Pepsi have been battling each other for more than a century.It's a legendary brand rivalry.The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the...
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What Mr. Clean Said After We Named Him One Of The 'Sexiest Brand Icons Of All...
We recently compiled a list of the sexiest brand spokespeople of all time, including characters like the Fantanas, the T-Mobile girl, and the Brawny man. We listed 10 icons, but none of them were as...
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THEN AND NOW: See How Your Favorite Products Have Changed Over Time
You might not recognize some of your favorite products if their classic, old-school packaging lined grocery store shelves today.There once was a time when Jif came out of beautiful glass jars, and...
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This Blender Ad May Drive More Actual Sales Than Every Super Bowl Commercial...
Let’s begin with a little story.A couple of years ago I was at a conference where GE and their agency, BBDO, made a presentation of their new “Imagination” campaign. After showing some nice TV spots...
View ArticleTwo Brands That Really Need A 'Super Bowl Save'
The Super Bowl is always important for marketers; people scrutinize every spot. If all goes well, senior executives will shower the brand manager with praise, hand out a big bonus and offer up a...
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Toyota Is Once Again The Best Auto Brand In America
DETROIT, Feb 1 (Reuters) - Toyota Motor Corp again topped an annual U.S. consumer survey on brand perception released on Friday as all the top automakers' scores rose from last year.Ford Motor Co,...
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6 Things The Smartest Brands Do To Win People Over
Recently, the Internet was equally delighted and horrified by two very distinct marketing campaigns, one by a prominent technology company Qualcomm and the second by the US Government in response to a...
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BURBERRY CEO: Anything Our Customers See Anywhere In The World Goes Through...
Burberry CEO Angela Ahrendts took the helm of the fashion brand in 2006, and back then, the company had lost its focus.Now, the brand has come back strong, but it was quite a trip. Burberry was about...
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Boston Market Worker Gets Fired After Ranting About How Much He Hates...
A Boston Market employee got fired on national television after going on a rant about how much he hates customers to a co-worker who was actually an undercover exec.Boston Market chief brand officer...
View ArticleHow To Avoid Self Destructing Your Business On Foreign Soil
On April 20, 2010, the oil rigger Deepwater Horizon exploded in the Gulf of Mexico, causing the largest accidental marine oil spill in the history of the petroleum industry. After the explosion killed...
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See The 10 Worst Brand Extensions Currently On The Market
Some brands, like Virgin, have done a great job extending their brand. It's gone from music, to airlines, to trains.Not all companies are that good at starting new lines, however.The iced tea company...
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Kate Middleton's 'Duchess Effect' Is Making Brands Boatloads Of Money
When Kate Middleton wears a brand, it quickly sells out. The fashion phenomenon has been dubbed, "The Duchess Effect."While Middleton is also a fan of high-fashion favorites like Burberry and Stella...
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You Won't Believe What These Huge Brands Are Called Outside The US
If you're craving some Lay's chips in London or a Burger King meal in Australia you're in luck because those brands exist abroad.The only problem is that you might never be able to find them.Famous...
View ArticleAn OfficeMax-Office Depot Merger Could Work Because People Get Them Confused
News outlets are reporting today that OfficeMax and Office Depot are apparently considering a merger.The move makes sense for many reasons. The combination will result in significant cost reductions....
View ArticleThe New York Times Is Doing Exactly The Right Thing By Getting Rid Of Extra...
Struggling companies often do better when they focus on their core brand.There are good reasons to have many different brands. A broad portfolio lets you target different customers with unique brands....
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Here's What Pret A Manger's President Thinks Every Time You Pronounce The...
Pret-ah-mon-gur?Pray-a-mahn-jay?Pretty manager?Pret A Manger is an international fast food chain that has its name mispronounced all the time.We spoke with Martin Bates, president of Pret U.S., and...
View ArticleHow To Avoid Self Destructing Your Business On Foreign Soil
On April 20, 2010, the oil rigger Deepwater Horizon exploded in the Gulf of Mexico, causing the largest accidental marine oil spill in the history of the petroleum industry. After the explosion killed...
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Why It's Crucial For Scientists To Get Better At Branding Their Work
One of the serious side effects of the financial meltdown is the cutting of funds for scientific research.Development of the microprocessor to power your computer and mobile phone is a bi-product of...
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