Clik here to view.
It Looks Like The Gay Marriage Controversy Actually Paid Off For Chick-fil-A
When Chick-fil-A president Dan Cathy made statements saying that gay marriage is "inviting God's judgment on our nation," people instantly began a movement against the fast food chain. There were...
View ArticleClik here to view.
How To Get Customers To Become Advocates For Your Product
Brands know they've succeeded once consumers begin to sell the product themselves — in the way that Apple products have become status symbols. But it's not easy to turn consumers into advocates....
View ArticleClik here to view.
The 9 Biggest Brand Fails Exploiting Hurricane Sandy
As Hurricane Sandy hit a death toll of 74 and initially left 8 million without power, many Americans are criticizing brands that chose to use the storm as a marketing ploy and capitalize in the wake...
View ArticleClik here to view.
Oprah's Brand Is Showing Its Age – Just Like Most Of Her Fans
Marie Antoinette’s advice to the poor was “let them eat cake.”Oprah Winfrey’s response to world recession has been to release her own line of organic food.According to Forbes, America’s Ancien Queen...
View ArticleClik here to view.
Why We May Never See The End Of Branded Shopping Days Like Cyber Monday
It started with Black Friday, the day after Thanksgiving.It spread to Super Saturday—the Saturday before Christmas and Cyber Monday—the Monday after Thanksgiving. Now two more have been added.To...
View ArticleClik here to view.
How NewsCred's CEO Convinced Major Brands That They Need To Pay For Journalism
Though it started out as a news site, then syndicated content for publishers, the future of New York startup NewsCred, according to its CEO, will be in selling articles and content to the world's...
View ArticleClik here to view.
13 Fast Food Menu Items That Have Fanatical Cult Followings
Fast food menu items come and go, but only a select few develop a cult-like fan base.Some have disappeared from the fast food world, leaving raging fans pleading with the companies to one day resurrect...
View ArticleClik here to view.
Apparently Lawyers Are The Biggest Suckers For 'Branding' Schemes
If you need to sell someone a bogus product guaranteed to ramp up their career, lawyers are probably your best audience.Above The Law columnist Brian Tannebaum has spent weeks decrying the changing...
View ArticleClik here to view.
AMC Is Determined To Destroy Its Brand
The three best networks on television are, in no particular order: FX, HBO, and AMC.Both have had a remarkable run of great series, although FX kind of muddied their waters with Russell Brand and...
View ArticleClik here to view.
Why E-Cigarette Advertising Could Be The Next Great Frontier For Creative...
When you work as a brand builder, one has to admire what the cigarette industry has been able to accomplish.Whether right or wrong, they’ve created some of the most iconic brands in the world—with help...
View ArticleFord Has A Big Challenge Ahead In Resurrecting The Lincoln Brand
Ford is in the news today for its efforts to reposition and rebuild its Lincoln Brand. One thing is clear: the company knows how to get attention. The story is everywhere. Ford staged a big media event...
View ArticleClik here to view.
Why British Grocery Giant Tesco Fell Flat In The US
Last week British grocery giant Tesco threw in the towel and announced that it would stop investing in its U.S. business. The company will either close or sell its nearly two hundred store “Fresh &...
View ArticleClik here to view.
HOWARD SCHULTZ: If You Don't Understand The Power Of Relevancy, You'll Be...
Starbucks CEO Howard Schultz spoke with Fast Company for its fantastic "Lessons For 2013" series, which highlights what businesspeople learned this year and their advice for the future.Schultz, who has...
View ArticleClik here to view.
Everything You Do Becomes Part Of Your Brand
Here’s the story of one the dumbest decisions I ever made as a marketer.I was managing sales & marketing for a software startup at the time. We were part of a group that included a retail &...
View ArticleClik here to view.
Here's The Real Difference Between Coke And Pepsi
Pretty much everyone has a preference between Coke and Pepsi, even though most people can't tell the difference.So what is the difference?"Pepsi is sweeter than Coke, so right away it had a big...
View ArticleClik here to view.
CITI PRESENTS: The 27 Greatest Consumer Brands In The World
Citi has has identified the 27 "World Champions" of the consumer discretionary sector.The team of analysts led by Greg Badishkanian believes that these companies have "significant and enduring business...
View ArticleClik here to view.
How To Get Employees To Embody Your Brand
Sometimes, employees get mixed messages about how they're expected to behave toward customers. For example, a resort that heavily promotes itself as family-friendly charges guests $3.00 for drink...
View ArticleClik here to view.
What's The Difference Between A Big Mac And A Whopper?
There's nothing mysterious about the world's two most famous burgers.Burger King's Whopper, invented in 1957, is a quarter-pound flame-broiled burger plus fixings.McDonald's Big Mac, invented in 1967,...
View ArticleClik here to view.
Did You Notice The Big Changes In These Famous Logos In 2012?
Some of the biggest brands in the country ditched their old logos for new ones this year.Microsoft ditched its logo after 25 years, and Wendy's changed up its girl with the pigtails for the first time...
View ArticleClik here to view.
How Brands Use The Psychology Of Color To Manipulate You
Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz).The color a company uses to...
View Article