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How Flight Attendant Uniforms Have Evolved Over 80 Years
Given the ubiquitous nature of air travel today, it’s hard to believe that in the 1920s the public was terrified of flying. (Americans preferred the train.) But everything changed in 1930, when a...
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Neil Armstrong Shows Us The Potent Branding Power Of Being The First To Do...
As the world mourns the passing of Neil Alden Armstrong, the first man to land on the moon, so many are recognizing his numerous achievements and marveling at the fact that, unlike other astronauts,...
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8 Simple Sounds That Are Trademarked By Huge Companies
Most of us are aware that you can trademark a slogan, a logo, and a name, but did you know that you can also trademark a sound? In order to get approval from the United States Patent and Trademark...
View Article5 Entrepreneurial Voices For Personal Brand Marketing
Finding your brand voice or your entrepreneurial message is a fundamental building block for growing a successful, profitable and sustainable revenue stream for your business. Understanding and...
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Progressive's Reputation Plummets After Allegedly Defending Killer In Court
Progressive is still suffering from the fallout after comedian Matt Fisher took to Tumblr to allege that the insurance company defended his sister, a client's, killer in court. Not only have...
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What We Saw At Jay-Z's 'Made In America 2012' Festival
PHILADELPHIA — Over the Labor Day weekend 100,000 fans gathered behind the city of brotherly love’s skyline for a celebration of music, community, and freedom. Budweiser’s Made In America Festival...
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Frederick's Of Hollywood Is Making Two Big Moves To Stay Relevant
Frederick's Of Hollywood is an age-old lingerie brand that has managed to stay relevant after all these years. It's going to have to be constantly tweaking if it wants to keep up in a a rapidly...
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Why Brands Need To Treat Computer Screens Like TV Screens
Lord knows I am not the smartest person in the world, the brightest bulb, the sharpest knife or any other euphemism you want to trot out connoting intelligence. But one fairly smart thing I said (at...
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'Shareable' Business Cards Are The Only Ones Worth Carrying
Your business card isn’t just a calling card, it’s a snapshot of your brand. "It's a tiny piece of your personality,” says Prescott Perez-Fox, owner of Starship Design. “Business cards tell a story,...
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Every Startup Should Know When To Start Marketing Its Product
There's a lot more planning and strategy involved in marketing a new brand than many entrepreneurs anticipate. Poor execution can derail even the best product. To get some perspective, we spoke to...
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See Six Alternatives To The Nation's Most Popular Brands
Marketing and consulting group Harris Interactive recently released results from their annual EquiTrend study. The study asks 37,000 U.S. consumers to choose their favorite brands in more than 50...
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The Most Valuable Brands In The Retail World
Brand management firm Interbrand recently released its annual global brand value ranking, and Coca-Cola managed to retain its spot at the top of the heap. The top 100 is filled with retail brands,...
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This Crotchety Spokesman Made Charmin A Household Brand
Have you ever wondered why virtually all the people in TV commercials seem to be over-the-top, deliriously happy, all the time? After junior has thrown his food and drink all over the kitchen, mum...
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How To Create An Iconic Logo For Your Brand
A great logo should tell consumers exactly what they need to know about your brand with just one look. The logo is often the first thing consumers see when buying a product or service, so it's crucial...
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How CEOs Can Be Real On Twitter And Still Not Screw Up Like Jack Welch
The Jack Welch fiasco is exactly why most CEOs are hesitant to join social networks. The benefits can be unclear, and there's always a risk of backlash after mistakes. We spoke to Lifeway Foods CEO...
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Felix Baumgartner's Jump Was The Biggest Risk Red Bull Has Ever Taken
High-risk, high-reward. That's one of the things Red Bull stresses in its marketing message, and that's why it sponsored Felix Baumgartner in his quest to jump from the edge of space and break the...
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Red Bull Is Absolutely Obsessed With Its 'Gives You Wings' Slogan
Red Bull's marketing permeates the action sports world. The energy drink wants to be synonymous with excitement and risk-taking, and it has largely succeeded. The brand is plastered all over big-time...
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DKNY Owes Its Incredible Twitter Success To One Woman
Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise....
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Three Words You Should Remember When Designing Your Brand
The most iconic brands are instantly recognizable. Their logos are strong, and so is any other visual representation, like signage outside the store. But it's not easy to pull this off. So what's the...
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Lance Armstrong Can Still Rehabilitate His Image
The International Cycling Union announced that they have banned Lance Armstrong for life and stripped him of his seven Tour de France titles. This latest blow has knocked Mr. Armstrong’s image off its...
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