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Chuck E. Cheese Tosses Old Mascot And Introduces A Guitar-Playing Replacement
NEW YORK (AP) — Chuck E. Cheese has been given the pink slip. The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image — and the man who voiced...
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Anderson Cooper Came Out In The Smartest Way Possible
When Anderson Cooper decided to announce to the world that he's gay, he showed that he knew a thing or two about personal branding. By writing an e-mail to The Dish's editor Andrew Sullivan — later...
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Lance Armstrong's Latest Doping Allegations Could Ruin These Small Brands
Sparks flew again in cycling great Lance Armstrong's alleged doping saga when a Texas judge refused to "indulge" Armstrong's ego and tossed his lawsuit. It's a blow to Armstrong, but this saga effects...
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The Olympic 'Brand Police' About To Enter London Sound Completely Ridiculous
Almost 300 "enforcement officers" are soon to hit the streets of the UK, working to ensure firms are not staging "ambush marketing" or illegally associating themselves with the Olympic Games, the...
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Here's How Banks Completely Shattered Everyone's Trust
The relationship between businesses and customers is based on trust. How can anyone trust the banks and credit card companies after the revelations of the past couple of weeks? First we learned that...
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How Axe Created An Ad Campaign So Brilliant That It Eventually Backfired
Sometimes campaigns can work too well and backfire on the company that produces them. The ad campaign for AXE body spray was so successful that teenage nerds everywhere began dousing themselves in...
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Here's How Leading Brands Will Be Making The Most Of Their Olympic Sponsorships
As the stakes have risen for companies wanting to associate with the Olympic Games and athletes—we’re talking billions of dollars over the four-year Olympic “quadrennium”—the competition among brands...
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Here Are The 13 Most Viral Olympic Ads So Far
The Olympics are right around the corner and the 60 or so brands that are official partners of this year's games are gearing up their ads, and that includes viral campaigns. Unruly Media put together...
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INSTANT MBA: There's A Certain Method To Attracting Talent By Using The Web
Today's advice comes from Dan Schawbel, founder of Millennial Branding, via the Washington Post: "First and foremost, entrepreneurs need to focus on creating a strong product and vision so that other...
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50 YEARS OF JAMES BOND: How 007 Went From TV Flop To Box Office Dominance
The James Bond brand looks as good at 50 as any of the actors who portray the international spy. This year marks the golden anniversary of the first James Bond film, "Dr. No," which launched the...
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QUIZ: Can You Match The Brand With Its Jingle?
Perhaps one of the most overlooked aspects of branding is what industry insiders like to call an "audio logo." Good brands tend to have distinctive music or sounds, which they put a lot of time and...
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Chick-Fil-A's 'Brand Index' Score Is Plummeting
By now, many have heard about the controversy prompted by Chick-Fil-A President Don Cathy when he told religious publications that he and his family-owned restaurant is “guilty as charged” for...
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Here's How Brands Are Building Mobile Websites That Actually Work
Depending on a brand’s geography, audience demographics and other behavior patterns, mobile access to the company website has either outstripped access through the PC web browser or will soon. While...
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This MIT Startup Figured Out A Way To Code Facial Expressions
Marketers already know way to much about us thanks to online tracking, and now they have yet another powerful way to understand consumers. MIT startup Affectiva has created a webcam that codes facial...
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POP QUIZ: Can You Figure Out What These Brands Are By Looking At Colored...
Logo designer Graham Smith has put together a series called Unevolved Brands which use only colored circles to create iconic brand logos. "Logos and brands that have strong and unique colors, as well...
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Here's How Much Money The World's Biggest Brands Spent Designing Their Logos
One of the most important parts of a company's branding strategy is choosing the right logo. The process takes a lot of time, vision, talent ... and sometimes money. Stock Logos—a site that offers,...
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We're Supposed To Think Of Blueberries As 'Little Blue Dynamos' Now
The U.S. Highbush Blueberry Council isn't satisfied with how people view blueberries, reports Lori Zanteson at QSR Magazine. So, it's "modernizing" blueberries, and rebranding them in an effort to...
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Why Abercrombie Is In Desperate Need Of Reinvention
Abercrombie & Fitch used to be the pinnacle of high-school coolness, with people lining up to spend $90 on a logo-emblazoned hoodie. Now they've fallen on hard times. The retailer's international...
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Equinox President Explains How The Gym Became One Of The Most Exclusive In...
The most innovative brands in the world, like Apple, know how to create an air of exclusivity while also appealing to the masses. Striking this balance requires genius marketing, and few companies...
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Longtime JCPenney Customer Explains Why She Feels Betrayed By Her Favorite Store
A longtime JCPenney customer, who wishes to have her name withheld, shared with us a letter she recently sent to JCPenney CEO and former Apple retail chief Ron Johnson about what he's doing to the...
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