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These Old Brands Are Making A Comeback With Dramatic Changes
Putting lipstick on a pig may be easier than making old brands new. But that never stops consumer product makers from trying to put new spins on old brands. Ironically, they often succeed because of...
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Here's The Agency That's Finally Representing YouTube Stars
While Hollywood stars line up for new projects with online portals from YouTube to Hulu, the stars of the digital age finally have an agency to represent them: Big Frame. Founded in 2010 by Sarah...
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It Took Pepsi Execs Nine Months To Figure Out How The Brand Is Different From...
Brad Jakeman signed on as president of global enjoyment and chief creative officer of Pepsi last year and was tasked with developing the identity of Pepsi's biggest drink brands. First, he had to...
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These Brands Drastically Improved Their Buzz This Month—Here's How
Every month, YouGov BrandIndex polls people about their perception of brands to see which created the most buzz through advertising, news, or word-of-mouth. Click here to see who upped their game (and...
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After Nearly Going Bankrupt, Quiznos Is Now Changing Everything To Try To...
The Quiznos turnaround plan has been set into motion, reports Lisa Jennings at Nation's Restaurant News. A change in ownership, and the subsequent restructuring deal, rescued Quiznos from the brink of...
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How Pepsi Went From Coke's Greatest Rival To An Also-Ran In The Cola Wars...
When Diet Coke surpassed Pepsi to become the No.2 soda in America, it was as if the Cola Wars had finally declared a winner: Coca-Cola. Some may argue that the Cola Wars were over long ago. Fortune...
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60 Daring Brand Strategies That Paid Off
You've got to take risks to create buzz about a brand. Ad agency 22 Squared identified 8 ways to get people talking in a recent presentation. These include making new rules, marketing a belief,...
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Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype
What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype. The brand are "Creators," according to a case study from marketing firm Added Value. It's all...
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The 28 Most Valuable Brands In The World
After an incredible increase in sales, Apple is once again the most valuable brand in the world. Apple's brand value is $182 billion, an incredible 19 percent increase from last year, according to...
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Why Wegmans Doesn't Have An Apostrophe In Its Name
Most companies named after a person or family have a possessive apostrophe signifying ownership. Look at Kohl's, Macy's, Dillard's and many more. Yet Wegmans, the popular supermarket chain that has...
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BABY BILLBOARDS: An Artist Covered These Babies In Brand Logos
Artist Dietrich Wegner covered the entire bodies of babies in tattoos to create these strange images. Don't worry, that's not real ink. It's all Photoshopped on. The series of photographs is called...
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INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
Today's advice comes from Craig Romanok, managing director of Cline Davis Mann Princeton, via his interview with Fast Company: "The first step in getting the brand team aligned with the brand...
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Turning Sara Lee Into Hillshire Brands Is A Perfect Example Of How Not To...
For years, Sara Lee has drummed its brand into our brains with the slogan “Everybody doesn’t like something, but nobody doesn’t like Sara Lee” and the catchy jingle that goes with it. On top of that,...
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QUIZ: Can You Identify Famous Products When They're Stripped Of Their Branding?
If a bottle of Tabasco has no label, does it still taste as hot? Andrew Miller works at Carbon Smolan, an agency that specializing in design and branding in NYC. Between his job, his ad-packed city's...
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CEOs Are The Only People Who Care About Corporate Logos
There are three things the CEO’s running Corporate America truly care about. The size of their pay package, which usually enjoys an inverse relationship to their company’s revenues, profits and stock...
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POP QUIZ: Do You Know What These Famous Brand Acronyms Stand For?
Some brand acronyms are instantly recognizable. KFC is Kentucky Fried Chicken, HP is Hewlett-Packard and MTV is Music Television. Others are more esoteric. Companies often rebrand and abandon their...
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These Are The Best (And Worst) Brands In Social Media For Customer Service
It's a given that a brand has to have a social media presence. The only problem is that some brands are really bad at it. And we aren't just talking about obvious flubs—like when McDonald's...
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How The Weather Channel Keeps Consumers Obsessed With It
Curt Hecht, chief global revenue officer at The Weather Channel Companies, spoke at Business Insider's Mobile Advertising Conference in New York City today, and he shared some of his company's secrets...
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The Word 'Artisanal' Is Completely Meaningless Now
Maybe it was when fast food companies such as Domino's and Dunkin Donuts started acting like their food was handmade by an army of flour-dusted grandmothers, or maybe it was when the a Brooklyn food...
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Some Brands Trigger A Religious Sensation In The Brain
Our brains respond the same way to both religion and iconic brands (like Apple.) Via Buyology: Truth and Lies About Why We Buy: DR. CALVERT analyzed the fMRI data, she found that strong brands brought...
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