Some brand acronyms are instantly recognizable. KFC is Kentucky Fried Chicken, HP is Hewlett-Packard and MTV is Music Television.
Others are more esoteric. Companies often rebrand and abandon their old names, deciding to simplify their images down to the acronym on their logo.
We've put together a quiz of 12 companies and what their acronyms stand for. How many do you know?
M&M's
Mars & Murrie's — It's named after Mars founder Forrest Mars and Hershey's Bruce Murrie, since Hershey had control of rationed chocolate during World War II when M&M's came to be
TASER
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