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Brand management firm Interbrand recently released its annual global brand value ranking, and Coca-Cola managed to retain its spot at the top of the heap.
The top 100 is filled with retail brands, from luxury titans like Louis Vuitton to fast food chains like Pizza Hut.
It's interesting to note that many of the top retail brands didn't rise to fame by selling things in their own stores. Disney has stores around the world now, but its brand originally grew because of its animated films.
We've picked out and ranked the brands that are big into retail. For instance, Samsung and Microsoft have a limited retail presence and were not included, while Apple with its prominent retail division, does appear on the list.
#23 Gap
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$3.7 billion brand value
Down 8 percent from last year
Ranked #100 overall
Gap marketed to its core audience—millennials—to smashing results. Sales are up and things are looking brighter than ever.
Source: Interbrand
#22 Ralph Lauren
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$4.0 billion brand value
New addition to the list
Ranked #91 overall
Ralph Lauren conducted a successful marketing campaign during New York Fashion Week. It also has among the best mobile apps of any retailer.
Source: Interbrand
#21 Starbucks
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$4.1 billion brand value
Up 11 percent from last year
Ranked #88 overall
Starbucks released its new "blonde" roast and came up with a "sensory preference" map to give consumers more variety.
Source: Interbrand
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