Color can be one of the most important elements of branding.
For instance, Ford's blue gives people a sense of comfort and stability, while Barbie's bright pink evokes femininity and warmth.
As a result, many brands have trademarked their recognizable colors to protect the signature shades that help form their identity in the marketplace.
For instance, Coca-Cola has its iconic red and white scheme protected. Plenty of other companies have single shades of color trademarked, which are crucial to how brands create their marketing, packaging, uniforms, and in-store design.
We wanted to see just how successful these companies have been at getting people to associate their brands with their trademark color.
Can you name the company based on its trademark shade?
Hint: Shipping
UPS uses its trademark brown—called Pullman brown—as an integral part of its marketing. It's even the focus of the brand's tagline: "What can Brown do for you?"
Hint: Luxury
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