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In our world of constantly emerging social platforms, making money off of your creativity, personality and “brand” has never been more accessible. There are prolific Instagrammers, Vine comedians, and YouTube hosts who have all generated a following large enough to be monetized — so that they can make a living doing what they love.
Gary Vaynerchuk is one of these people. Coming out of college, Vaynerchuk turned his family wine business into a multimillion dollar venture and generated a huge audience on YouTube on his video blog Wine Library TV.
From there, Vaynerchuk became a prolific social media user and began VaynerMedia, a digital agency that has worked with brands including Budweiser, Pepsi, and Dove. Vaynerchuk credits much of his success to his dedication to these social mediums, and the access he has given to his audience has allowed for him to turn his personal brand into personal profits.
If you’ve wondered how people like Vaynerchuk or Logan Paul on Vine or PewDiePie on YouTube get to where they are today, it’s not dumb luck. It takes effort, skill, and persistence in order to gain the traction that these personalities garner. While he has written for our site before on the subjects of entrepreneurship and finding your strengths, for anyone who has dreamed of turning their ideas and interests into a personal brand that can make money across social channels, Vaynerchuk has put together an online class now being offered by Udemy on just that subject.
Building a Personal Brand by Gary Vaynerchuk gives students advice on how to hone in on their strengths, develop their story, and tell that story across social media in a way that will reach their desired audience. Over the course of 50 lectures Vaynerchuk presents the knowledge he’s gained through years of hustling both in life and online, noting that while success in the social sphere does not come without hard work and most certainly isn’t for everyone, we are living in a time when the opportunity is accessible to more people than ever before.
The course has been taken by almost 15,000 students already and has an impressive average rating of 4.6/5 stars. Enrollment normally costs $50, but if you used the code “MAYINSIDER” at checkout, you can gain access to the course at a 25% discount through the end of the month. If you want to pursue a career in the social media sphere, this course could be of great service to you.
Building a Personal Brand by Gary Vaynerchuk, $37 (originally $50), available at Udemy. [25% off]
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