Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost.
Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometowns or influence us subconsciously, or simply for fun.
You may have noticed the hidden features of some logos in the past. It can be a satisfying experience, so we gathered 22 of the most surprising.
Dominic Green compiled an earlier version of this report.
FedEx — The FedEx logo hides an arrow in its negative space to imply efficiency and forward motion.
Gillette — Look closely at the "G" and the "i" in this logo and you'll notice the razor-sharp cuts into the text, which represents the shaving brand's main product.
NBC — The white space in the NBC logo creates a peacock — representing NBC's status as a loud and proud broadcaster.
See the rest of the story at Business Insider