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Supposedly 80% of the information we receive from a logo comes from the colors contained within it. That's because different colors evoke different feelings and emotions.
Companies will often go to great lengths to make sure their logo perfectly matches their branding strategy. Google famously tested 40 different shades of blue in its logo to see which one performed the best.
Some industries favor particular colors, like tech companies that predominantly use the color blue, or fast-food restaurants which prefer to use red.
Read on to see why these brands are using certain colors in their logos.
The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.
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McDonald's
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McDonald's uses red because it's seen as an energizing and stands out easily. It's even thought the color stimulates hunger, which may be why a number of other fast food brands use the color.
Red is also often used to signal a sale, so many brands will use it in combination with a softer color like white or yellow to convey the properties of red without risking the perception the brand may be going out of business.
Subway
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With the use of green, which is often used to signal health and restoration, Subway looks to convey the values of freshness which it has put at the core of its brand.
Yellow is also another color that can easily be spotted from far away and draw consumers to its restaurants.
Baskin Robbins
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Blue and pink are often combined to promote sugary products since pink signals sweetness and playfulness.
Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand."
The logo also has a hidden message: The pink 31 in the logo stands for each day in the month that consumers can discover a new flavor.
See the rest of the story at Business Insider
