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5 steps to navigate brand messaging in a time of civil unrest so you don't...
As civil rights demonstrations echo across the US in response to the death of George Floyd, businesses may not know the right way to convey support for the black community. Rebranding expert Tiffany...
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So you think AOC's $58 sweatshirt is too expensive? Here's how brands should...
Summary List PlacementIn the late 1990s and early 2000s, fast fashion disrupted the apparel industry as we knew it. People could suddenly buy trendy clothes they saw on the runways of Fashion Week for...
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Travis Scott launches new tequila-inspired hard seltzer brand Cacti with...
Summary List PlacementIn 2020, Travis Scott launched a special-edition McDonalds meal and drew millions of viewers to a virtual Fortnite concert. The rapper announced his latest brand deal on Thursday...
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'90s clothing brand Life Is Good had a record-breaking 2020. Here's how a new...
Summary List PlacementIf you watch a day-in-the-life video of a so-called VSCO girl on YouTube, she'll probably show you her morning beauty routine featuring the dewy glow and pastel shades of Glossier...
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General Motors debuts new logo to show it means business when it comes to...
Summary List PlacementGeneral Motors unveiled a new logo on Friday as it transitions its century-old car business toward an electric future. The logo change — only the fifth update since GM was...
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Robinhood is living through a branding nightmare. PR experts explain how the...
Summary List PlacementRobinhood spent years crafting a brand that promised to upend investing by making it easier for regular people to trade stocks.But after a sudden and controversial move to halt...
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Burger King's nostalgic rebrand was a huge hit. 2 designers explain why it...
Summary List PlacementBurger King announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper. The new logo is a...
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The cofounder of clothing brand Faherty says the company had its best year...
Summary List PlacementIn 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty. Alex credits one thing that helped keep his company afloat during this...
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How to choose the right brand strategy for your early-stage startup,...
Summary List PlacementEvery startup needs a branding strategy. Your brand strategy gives you an outline and a plan to work through, making sure that your company hits all the goals along the way. But...
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5 ways to make your marketing and branding more memorable
Summary List PlacementAs a business consultant, I often have to remind small-business owners that their marketing needs to be more interactive, versus the traditional "push" model, where you broadcast...
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3 ways you may be hurting your small business brand and how to strengthen it...
Summary List PlacementMove fast, buy fast, sell fast, decide fast, talk fast, think fast — most of the entrepreneurs and CEOs I work with function in worlds where everything is moving at top velocity....
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Why talking to the media will help strengthen your pitch to angel investors
Summary List PlacementEntrepreneurs already understand that getting media attention helps with user acquisition, customer traction, making a mark in the space where you play, and attracting investors....
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Small businesses are popping up in malls to grab a slice of the more than $21...
Summary List PlacementThe malls we knew as kids are gone. The teenagers of the '20s might hang out in a new generation of "pop-up villages" and department stores stocked with a rotation of small...
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Corporations have hijacked the language of self care to seem 'relatable.'...
Summary List PlacementLast year, my internet went down for three weeks. I chatted with customer service agents from Cox Communications, a cable and internet provider which earned more than $12 billion...
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5 takeaways for businesses on how the pandemic shifted consumer behavior
Summary List PlacementThe global pandemic was devastating for several businesses, namely retail, restaurants, hospitality, and in-person entertainment. While many businesses closed their doors...
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How to start an online fashion store, from a Kentucky couple whose side...
Summary List PlacementTori Gerbig started selling clothes on eBay in 2011 as a side hustle to pay off student loans while she and her husband, Chris, worked their corporate jobs.When their son arrived...
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How Robinhood reduced paid marketing expenses by 14% and its average...
Summary List PlacementRobinhood has taken an unconventional route in terms of not only how it lets people trade but also compared with the way companies typically tend to market themselves ahead of...
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Shark Tank's Daymond John shares his process for creating a powerful mission...
Summary List PlacementWhen it comes to mission-driven companies, sometimes customers care more about the mission than the company itself — which is why a strong mission can carry a business a long...
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Vera Bradley's cofounder explains how she built the beloved $468 million bag...
Summary List PlacementThere's a certain quilted, paisley tote bag you can't miss when you walk into almost any US airport or women's Main Street boutique. One of my high-school friends claimed a...
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Read the viral template a 22-year-old freelancer uses to plan a month of...
Summary List PlacementLexi Cherizol worked as a hospital phlebotomist in Orlando, Florida, until she joined the millions of Americans who lost their jobs during the pandemic. She took it as an...
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